NBA 6090

Last Updated

  • Schedule of Classes - August 2, 2023 12:50PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

NBA 6090
Digital Marketing

Course information provided by the 2022-2023 Catalog. Courses of Study 2022-2023 is scheduled to publish mid-June.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing. 


Last 4 Terms Offered (None)

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 11741 NBA 6090   LEC 001

  •  
    • TR
    • Aug 22 - Oct 7, 2022

    • Bondi, T

  • Instruction Mode: In Person

    ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: September 19th Add/Drop Dates: August 15th at 9:00am thru August 29th at 11:59pm. After August 29th, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after September 19th you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 11742 NBA 6090   LEC 002

  •  
    • TR
    • Aug 22 - Oct 7, 2022

    • Bondi, T

  • Instruction Mode: In Person

    ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: September 19th Add/Drop Dates: August 15th at 9:00am thru August 29th at 11:59pm. After August 29th, permission of the instructor is required to add/drop and a late fee of $100.00 will be charged. If you are dropping after September 19th you will also receive a "W" on your transcript in addition to the late fees. There will be no enrollment from a wait list into a class if you have a time conflict or will put you over your maximum allowed credits.