NBA 6090

Last Updated

  • Schedule of Classes - January 11, 2024 7:32PM EST
  • Course Catalog - January 11, 2024 7:07PM EST

NBA 6090
Digital Marketing

Course information provided by the 2023-2024 Catalog. Courses of Study 2023-2024 is scheduled to publish mid-June.

The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing. 


Last 4 Terms Offered (None)

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 12358 NBA 6090   LEC 001

  • Instruction Mode: In Person

    Enrollment limited to MBA and graduate students only. ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: September 18th Add/Drop Dates: August 14th at 9:00 am through August 28th at 11:59 pm. Starting August 29th, permission of the instructor is required to add/drop and a late fee of $100 will be charged. If you are dropping on or after starting September 12th, you will also receive a "W" on your transcript in addition to the late fee. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 12359 NBA 6090   LEC 002

  • Instruction Mode: In Person

    Enrollment limited to MBA and graduate students only. ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to Change Grading Option: September 18th Add/Drop Dates: August 14th at 9:00 am through August 28th at 11:59 pm. Starting August 29th, permission of the instructor is required to add/drop and a late fee of $100 will be charged. If you are dropping on or after starting September 12th, you will also receive a "W" on your transcript in addition to the late fee. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)