AEM 4095
Last Updated
- Schedule of Classes - July 2, 2025 11:52AM EDT
- Course Catalog - March 17, 2025 8:31AM EDT
Classes
AEM 4095
Course Description
Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.
The purpose of this class is to introduce you to fundamental concepts in digital marketing and prepare you for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. I will cover this using a mixture of case studies, lectures, and guest speakers. My hope is that you will leave this course with the skills and a plan that you could refer to when you interview for established firms or starting your technology venture. Each year I will also use an emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing.
Last 4 Terms Offered 2025SP, 2023FA, 2022FA, 2021FA
When Offered Spring.
Seven Week - First. Combined with: NBA 6090
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Credits and Grading Basis
1.5 Credits Opt NoAud(Letter or S/U grades (no audit))
Seven Week - First. Combined with: NBA 6090
-
Credits and Grading Basis
1.5 Credits Opt NoAud(Letter or S/U grades (no audit))
Seven Week - First. Combined with: NBA 6090
-
Credits and Grading Basis
1.5 Credits Opt NoAud(Letter or S/U grades (no audit))
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