HADM 3430

Last Updated

  • Schedule of Classes - July 2, 2025 11:52AM EDT
  • Course Catalog - March 17, 2025 8:31AM EDT

HADM 3430
Marketing Research

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

This course helps students become better consumers of marketing research. Topics include issues involved in designing, conducting, and interpreting focus groups, depth interviews, surveys, and experiments. Special emphasis is placed on what each method should and should not be used for and why.


Prerequisites/Corequisites Prerequisite: HADM 2430 and HADM 2010 or equivalent.

Last 4 Terms Offered 2025SP, 2024SP, 2021SP, 2020SP

When Offered Spring.

Satisfies Requirement Satisfies HADM or free electives for NSHA students.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  • 10444 HADM 3430   LEC 001

  •  
    • MW
    • Jan 21 - May 6, 2025

    • Lynn, W

  • Instruction Mode: In Person

    Prerequisite: HADM 2430 or equivalent and a statistics course.