HADM 4425

Introduction to the Global Leisure Cruise Industry

Course Description

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

This course introduces students to the global leisure cruise industry—the economics, markets, and organizations that comprise the fastest-growing sector of the hospitality industry. Topics feature a conceptual grounding in cruise service management, including finance, strategic planning, demand and revenue management, marketing, distribution, hotel operations, marine operations, and human resource management, coupled with real-world application provided by executives from a leading company in the industry: Royal Caribbean Group. Students conduct integrative analyses that examine opportunities and challenges across the cruise industry.

Permission Note Enrollment open to: Nolan sophomores, juniors, and seniors; others by permission of instructor.

Last 4 Terms Offered 2025SP, 2023SP, 2022SP, 2021SP

Outcomes

• Understand the fast-changing economics of the global leisure cruise industry.
• Recognize the interdisciplinary business complexities of the cruise product as it evolves from a niche leisure product to a global travel and hospitality experience.
• Demonstrate problem-solving skills and approaches for addressing organizational, technological, and multi-cultural challenges in the leisure cruise industry.
• Appreciate the ethical issues facing the leisure cruise industry along environmental, cultural, and legal dimensions.
• Apply knowledge of hospitality management attained through the Nolan School's foundation courses to a unique hospitality business setting.
• Develop analytical skills and one's view of the broader hospitality industry.

When Offered Spring.

Satisfies Requirement Satisfies HADM free electives for Nolan students.

Comments Graduate students must enroll in HADM 6425.

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