HADM 4480

Brand Management

Course Description

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

Brands have become the central organizing principle of most hospitality organizations, guiding many decision and actions. This elective course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises and research presentations, you will learn how to manage a brand for increased customer engagement, market advantage and profitability. We will cover key elements of brand management via presentations on key concepts as well as reading and presenting brand management research to give you the skills to incorporate both industry practices and insight from empirical articles into your brand management toolkit.

Last 4 Terms Offered 2025SP, 2024SP, 2021FA, 2020FA

When Offered Spring.

Satisfies Requirement Satisfies HADM or free electives for NSHA students.

Comments Graduate students must enroll in HADM 6480.

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