NBA 5615

Last Updated

  • Schedule of Classes - July 2, 2025 11:52AM EDT
  • Course Catalog - March 17, 2025 8:31AM EDT

NBA 5615
Digital Platform Strategy

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

Business platforms are a set of business and technology building blocks that serve to facilitate the creation of complementary products and services. They are an essential feature of modern economies, particularly among products and services created by software. The emphasis of this course is on how to create, grow, gain value and capture market share from platforms. Course content will draw concepts from network effects, information asymmetry, pricing, and game theory. Students will apply these concepts to make decisions on how to manage platforms in case studies drawing from social media, entrepreneurship, enterprise software, and mobile services, among others. The course will be useful for students interested in founding new businesses, managing technology ventures and investing.


Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

Outcomes

  • Formulate and implement strategies to grow, maintain, and capture value from platforms.
  • Demonstrate competency in applying concepts from economics and strategic management that inform understanding of how and when platforms grow and decline.
  • Identify and analyze evidence of the impact of platforms on markets and broader society and communicate results.
  • Offer critical analysis of contemporary business events related to platforms.
  • Develop effective skills in communicating strategic decisions.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12233 NBA 5615   LEC 001

    • TR
    • Mar 12 - May 6, 2025

    • Forman, C

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS) and graduate students. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00 am, March 12, 2025 - 11:59 pm, March 19, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after March 19, 2025. If you drop after April 9, 2025, you will also receive a "W" on your transcript in addition to the late fees.

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