NBA 6090

Last Updated

  • Schedule of Classes - July 2, 2025 11:52AM EDT
  • Course Catalog - March 17, 2025 8:31AM EDT

NBA 6090
Digital Marketing

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

The purpose of this class is to introduce fundamental concepts in digital marketing and prepare students for roles as a marketer, entrepreneur, or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Through case studies, lectures, and guest speakers, students will develop skills and a plan for interviewing with established firms or starting a technology venture. Each year this course will highlight emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing.


Last 4 Terms Offered 2025SP, 2023FA, 2022FA, 2021FA

When Offered Fall.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 18937 NBA 6090   LEC 001

    • TR
    • Jan 21 - Mar 11, 2025

    • Bondi, T

  • Instruction Mode: In Person

    Enrollment limited to Johnson MBA students
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 18938 NBA 6090   LEC 002

    • TR
    • Jan 21 - Mar 11, 2025

    • Bondi, T

  • Instruction Mode: In Person

    Enrollment limited to Johnson MBA students
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4095

  • 1.5 Credits Opt NoAud

  • 18939 NBA 6090   LEC 003

    • TR
    • Jan 21 - Mar 11, 2025

    • Bondi, T

  • Instruction Mode: In Person

    Enrollment limited to Johnson MBA students
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.

    Instructor Consent Required (Add)