NBA 6690

Last Updated

  • Schedule of Classes - July 2, 2025 11:52AM EDT
  • Course Catalog - March 17, 2025 8:31AM EDT

NBA 6690
Building a Consumer Internet Business

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

Building almost any consumer-facing business at scale requires using the internet for core operations around attracting and engaging users, and generating revenue. Even traditionally "offline" industries, such as transportation and education, have been deeply disrupted by the deployment of consumer-facing internet services, by both new entrants and incumbents. This trend has been accelerated by the Covid-19 pandemic and the social distancing steps taken to contain it. In this course, we study key themes relevant to building a successful consumer-facing internet business - (1) user growth and engagement, (2) monetization, and (3) leveraging platforms.


Last 4 Terms Offered 2025SP, 2023SP, 2022SP, 2021SP

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1 Credit Opt NoAud

  • 18189 NBA 6690   LEC 001

    • SSu
    • Mar 1 - Mar 2, 2025

    • Fuloria, P

    • S
    • Mar 1, 2025

    • Fuloria, P

    • Su
    • Mar 2, 2025

    • Fuloria, P

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) students, Johnson Master of Professional Studies (MPS) students and graduate students **Attendance at ALL sessions is REQUIRED to pass the class** ARRANGED Add/Drop date: February 26, 2025. Students dropping after the 1st class meeting, will be assessed a $100.00 late fee drop fee. If you drop after the 1st class meeting, you will also receive a "W" on your transcript in addition to the late fee.

    Department Consent Required (Add)