NBA 6910

NBA 6910

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

The Physical Product Entrepreneurship course introduces students to the renaissance in physical product development created by the emergence of new desktop manufacturing technologies, small-scale production, and internet based market aggregation all combined with Lean Startup principals. Unlike an engineering course that focuses on the "nuts and bolts" of creating a physical product this course will examine the creation of the product business itself rather than the actual device. This course is appropriate for the student exploring the creation of a hardware startup as well as students pursuing a career in product management at a physical product company. In this course, students will form teams and take a product idea through all stages of product development - business model development, prototyping, funding, manufacturing and fulfillment. Topics covered will include current product development ecosystem, Intellectual property, manufacturing and materials, scaling, roles, core documentation, and more.


Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

When Offered Spring.

Comments The course will provide both classroom lectures/discussions and hands on exploration.

View Enrollment Information

Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits Opt NoAud

  • 11914 NBA 6910   LEC 001

    • MW
    • Jan 21 - Mar 11, 2025
    • Rother, K

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) students, graduate students, and seniors and juniors. ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to change grade option: February 19, 2025. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.