NBAY 6630

Last Updated

  • Schedule of Classes - July 2, 2025 11:52AM EDT
  • Course Catalog - March 17, 2025 8:31AM EDT

NBAY 6630
Behavioral Economics in Decision Making

Course information provided by the 2024-2025 Catalog. Courses of Study 2024-2025 is scheduled to publish mid-June.

This course on behavioral economics delves into its growing influence in business, particularly in product design, customer experiences, and managerial decision-making. Designed to cater to diverse student backgrounds and career goals, the course begins by exploring key theories and insights in behavioral economics. It then transitions to practical applications within business contexts. Emphasizing the applied application of behavioral economics insights, the course includes case studies for in-class discussion and hands-on projects like behavioral audits, A/B test design, and proposing behavioral solutions. It is particularly beneficial for students aspiring to careers in product development, data science, consulting, product marketing, or entrepreneurship.


Permission Note Enrollment limited to: Cornell Tech students, and Johnson students studying at Cornell Tech.

Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12204 NBAY 6630   LEC 001

    • M
    • Mar 12 - May 6, 2025

    • Shu, S

  • Instruction Mode: In Person

    Enrollment limited to: Cornell Tech Master of Business Administration (MBA) students. This class is open to Non-MBA students who have completed TECHIE 5310 - Business Fundamentals (or received a waiver).
    Add/Drop dates: 9:00am, March 12, 2025 – 11:59pm March 19, 2025. If you drop after April 9, 2025, you will also receive a "W" on your transcript.

    Department Consent Required (Add)