NBA 6290

Last Updated

  • Schedule of Classes - July 3, 2025 11:18AM EDT

NBA 6290
Special Topics in Marketing

Course information provided by the 2025-2026 Catalog.

This course focuses on emerging and underappreciated topics such as entrepreneurial marketing, technology-enabled marketing structures, private brands, and branding of not-for-profits. Specific topics vary from year to year, in accord with its raison d'etre. Each topic is led by an industry guest speaker. Students are required to read related material before each class meeting and to analyze a current case provided by the speaker. Students, working in teams, present their case analysis in class and receive feedback from the speaker. Some students are also required to submit an individual term paper. The class is graded pass-fail only, with a pass requiring full attendance at a minimum of five of the six class meetings with speakers.


Prerequisites REF-FA25 NCC 5030.

Last 4 Terms Offered 2024FA, 2023FA, 2022FA, 2021FA

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 10696 NBA 6290   LEC 001

    • W
    • Oct 15 - Dec 5, 2025

    • Hooker, D

  • Instruction Mode: In Person

    Enrollment limited to: Johnson Master of Business Administration (MBA), graduate students, and seniors.
    Add/Drop Dates: 9:00 am, August 18, 2025 - 11:59 pm, September 8, 2025 with an additional add/drop period 8:00 am, October 15, 2025 - 11:59 pm, October 22, 2025. Students will be required to obtain faculty permission to add/drop after October 22, 2025. If you drop after November 12, 2025, a "W" will be posted on your transcript.

    Instructor Consent Required (Add)