NBA 6620

Last Updated

  • Schedule of Classes - July 3, 2025 11:18AM EDT

NBA 6620
Brand Management

Course information provided by the 2025-2026 Catalog.

Which brands do you feel connected to? Starbucks? NPR? Johnson? What draws you into these brands? How do firms create compelling brand experiences? How could you build a brand that fosters relationships with consumers? This course takes a consumer-centric approach to explore such questions with the goal of identifying the ingredients for building and managing brand relationships, where brand is defined as a reputation. To bridge theory and practice, the course interweaves lectures, case discussions, guest speakers, and in- and out-of-class exercises. The course culminates in a Brand Audit, which provides a systematic way to inventory current brand assets and develop strategy. Please note that although this course does include individual assessments, it also has a strong emphasis on teamwork (e.g., two in-class team presentations).


Enrollment Information REF-F25 Enrollment limited to: Johnson MBA and graduate students.

Last 4 Terms Offered 2024FA, 2023FA, 2022FA, 2021FA

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 10686 NBA 6620   LEC 001

    • MW
    • Oct 15 - Dec 5, 2025

    • Garbinsky, E

  • Instruction Mode: In Person

    Enrollment limited to: Johnson Master of Business Administration (MBA) and graduate students. Students who miss both of the first two class sessions will be dropped from the course. Please attend at least one of the first two classes to stay enrolled in the course. Team assignments are created by the third class.
    Add/Drop Dates: 9:00 am, August 18, 2025 - 11:59 pm, September 8, 2025 with an additional add/drop period 8:00 am, October 15, 2025 - 11:59 pm, October 22, 2025. Students will be required to obtain faculty permission to add/drop after October 22, 2025. If you drop after November 12, 2025, a "W" will be posted on your transcript.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 10687 NBA 6620   LEC 002

    • MW
    • Oct 15 - Dec 5, 2025

    • Garbinsky, E

  • Instruction Mode: In Person

    Enrollment limited to: Johnson Master of Business Administration (MBA) and graduate students. Students who miss both of the first two class sessions will be dropped from the course. Please attend at least one of the first two classes to stay enrolled in the course. Team assignments are created by the third class
    Add/Drop Dates: 9:00 am, August 18, 2025 - 11:59 pm, September 8, 2025 with an additional add/drop period 8:00 am, October 15, 2025 - 11:59 pm, October 22, 2025. Students will be required to obtain faculty permission to add/drop after October 22, 2025. If you drop after November 12, 2025, a "W" will be posted on your transcript.

    Instructor Consent Required (Add)