NBA 6910

NBA 6910

Course information provided by the 2021-2022 Catalog.

The Physical Product Entrepreneurship course introduces students to the renaissance in physical product development created by the emergence of new desktop manufacturing technologies, small-scale production, and internet based market aggregation all combined with Lean Startup principals. Unlike an engineering course that focuses on the "nuts and bolts" of creating a physical product this course will examine the creation of the product business itself rather than the actual device. This course is appropriate for the student exploring the creation of a hardware startup as well as students pursuing a career in product management at a physical product company. In this course, students will form teams and take a product idea through all stages of product development - business model development, prototyping, funding, manufacturing and fulfillment. Topics covered will include current product development ecosystem, Intellectual property, manufacturing and materials, scaling, roles, core documentation, and more.


Last 4 Terms Offered (None)

When Offered Spring.

Comments The course will provide both classroom lectures/discussions and hands on exploration.

View Enrollment Information

Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits Opt NoAud

  • 12584 NBA 6910   LEC 001

  • Instruction Mode: In Person

    Enrollment limited to: Johnson, Graduate students and Undergraduate Seniors Only ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Add/Drop Dates: Johnson Students – January 18th at 8:00am to February 7th at 11:59pm. You may add or drop a first-half class after February 7th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after February 22nd at 11:59pmyou will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. There will be no enrollment from a wait list into a class if you have a time conflict or if it will create an overload. Deadline to change the grading basis for Student Option classes: February 22nd, 2022 This course is a Management Science Elective.