NBA 6910

Last Updated

  • Schedule of Classes - April 4, 2023 12:09PM EDT
  • Course Catalog - April 3, 2023 12:59PM EDT

NBA 6910
Physical Product Entrepreneurship

Course information provided by the 2022-2023 Catalog.

The Physical Product Entrepreneurship course introduces students to the renaissance in physical product development created by the emergence of new desktop manufacturing technologies, small-scale production, and internet based market aggregation all combined with Lean Startup principals. Unlike an engineering course that focuses on the "nuts and bolts" of creating a physical product this course will examine the creation of the product business itself rather than the actual device. This course is appropriate for the student exploring the creation of a hardware startup as well as students pursuing a career in product management at a physical product company. In this course, students will form teams and take a product idea through all stages of product development - business model development, prototyping, funding, manufacturing and fulfillment. Topics covered will include current product development ecosystem, Intellectual property, manufacturing and materials, scaling, roles, core documentation, and more.


Last 4 Terms Offered (None)

When Offered Spring.

Comments The course will provide both classroom lectures/discussions and hands on exploration.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits Opt NoAud

  • 11501 NBA 6910   LEC 001

  • Instruction Mode: In Person

    Enrollment limited to: Johnson MBA, Graduate students and Undergraduate Seniors and Juniors Only ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to change grade option: February 20th, 4:00PM. Add/Drop Dates: Johnson Students – January 17th at 9:00am to January 30th at 11:59pm. You may only add or drop a first-half class after January 30th with permission of the faculty AND a late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after February 20th at 4:00PM you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. This course is a Management Science Elective.

    Department Consent Required (Add)